The Challenge: SentinelOne needed to launch a major cybersecurity product in a crowded market where technical features alone don't break through. The company required a video that would elevate the product beyond specs to generate engagement with both technical and executive audiences.

The Strategic Approach: Led creative direction for product launch video designed to stand out from generic cybersecurity marketing. Developed narrative approach balancing product sophistication with emotional resonance with dynamic visuals.

What I Delivered:

• Core creative concept and narrative

• Complete video script

• Creative direction across production ensuring visual execution matched strategic narrative

• Balance of technical accuracy and emotional engagement

The Impact: 2M+ social views and 18K+ engagements. Client credited creative approach with elevating brand perception and differentiating from feature-focused competitors.