Blend, a financial technology platform developer for banks and credit unions, wasn’t gaining enough traction against a key competitor with legacy industry status. They needed a way to differentiate to drive measurable pipeline growth and gain marketing efficiency.

I worked with Spear Marketing to develop an end-to-end competitive campaign framework, driven by a single, compelling message that captured Blend’s innovative, AI-driven approach to banking.

We created a repeatable toolkit for use across multiple competitor campaigns to extend the message across social channels and display ads for lead generation, then followed up on leads with an ongoing nurture campaign that continued to drive the message while delivering additional resources to move prospects through the funnel.