Approach

Conducted detailed informational interviews with SMEs on the client side to understand what they do, how they think, and what they care about. These included high-level engineers, PhDs, and ex-Marines. Worked with Strategy to identify topics and formats and create an ongoing editorial calendar. Executed on the storylines, copywriting myself, and overseeing other specialized tech writers. The focus was always on technical accuracy, original insights, and authentic voices, which were translated into content that pushed the industry conversation forward.

Delivered

• Technical translation of detailed cloud security insights into digestible executive-level content

• Expert-bylined blogs, long-form reports from original interview research

• Content promotion toolkits with adaptable templates for banner ads, social posts, landing pages, and email

• Program oversight, including editorial planning, content reviews, and hands-on writing