Situation: Google Cloud's Office of the CISO included some of the most sophisticated minds in the industry, from VPs, engineers, and PhDs, to former military leaders. Their experience and knowledge were vital in the development and direction of Google Cloud security products and services. And their insights could impact how enterprise organizations think about cloud security. However, these busy, senior-level professionals had no practical way to get their thinking into the world consistently or at a pace that kept up with the industry conversation.

Challenge: These experts were busy, their knowledge was deep, and their insights were complex. I needed their direct input to develop original perspectives and voice/tone, but interviewing was often spontaneous, fast-paced, and information-dense. I needed to extend their insights into a full content program with structure and consistency. The stakes were also reputational. These pieces would be bylined under their real names. Inaccuracy was out of the question, and the insights had to be relevant. 

Action: I worked with strategy to develop an editorial calendar tied to industry trends and Google Cloud's positioning priorities. I conducted in-depth interviews with SMEs across seniority levels and disciplines, developing a consistent interview methodology. I wrote and oversaw copy, with a consistent focus on technical accuracy, originality, and authentic voices. I also developed templates for content promotion toolkits to extend each asset across channels with banner ads, social posts, landing pages, and email templates.

Result: 12+ white papers and dozens of blog posts published under Google Cloud CISO leadership, reaching an audience of 11M+. Elevated Google's engineering credibility and created a sustained cadence of thought leadership tied to real industry expertise.