The Challenge: HPE needed to equip account executives to sell a new hyperconverged VM solution with complex, extended sales cycles. Sales teams lacked a cohesive narrative and accessible resources to communicate product advantages to enterprise IT decision-makers.

The Strategic Approach: Developed sales enablement toolkit translating hyperconverged infrastructure into persuasive, technically accurate narratives. Conducted product lead interviews to extract technical details, then organized content for stage-appropriate sales access.

What I Delivered:

• Complete asset library: solution brief, competitive battlecards, call scripts, FAQs, email templates

• Technical narratives backed by published sources through stakeholder interviews

• Information architecture simplifying complex resources for the sales team accessibility

The Impact: Equipped account executives with stage-appropriate messaging, reducing ramp time and improving confidence in technical sales cycles.