The Challenge: Google for Startups needed a stand-out campaign to cultivate early-stage founders and drive program applications. The campaign required sharp messaging, bold visuals, and a direct voice adaptable across global markets.

The Strategic Approach: Developed campaign concept elevating program graduates as heroes—positioning founder success stories as proof of program value. Used Google-white backgrounds to keep focus on founders, paired with bold, catchy headlines giving them a strong voice.

What I Delivered:

• Core campaign concept and messaging platform centered on graduate founder stories

• Visual creative direction establishing founder-focused design system with bold headline treatment

• Scalable asset framework demonstrating global adaptation across social media, display ads, event signage, and branded materials

The Impact: Campaign provided Google for Startups with a distinctive, founder-centric narrative, differentiating the program in the competitive startup accelerator landscape while enabling global market customization.